via The New York Times, by Hiroko Tabuchi

It is The New York Times- not just me or you or another enthusiast, to tell it!

Vegan leather, a marketing masterstroke?

How Fashion Giants Recast Plastic as Good for the Planet!

An influential system overseen by retailers and clothing makers ranks petroleum-based synthetics like “vegan leather” as more environmentally sound than natural fibers.

An explosion in the use of inexpensive, petroleum-based materials has transformed the fashion industry, aided by the successful rebranding of synthetic materials like plastic leather (once less flatteringly referred to as “pleather”) into hip alternatives like “vegan leather,” a marketing masterstroke meant to suggest environmental virtue.

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