Tag: Direct to Consumer

Direct to Consumer (D2C) Business Model

Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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RTFS-FOUR key elements

How can RTFS (Real Time Fashion System) fix the Fashion Industry?

How can RTFS fix the Fashion Industry? Risky, unstable, but challenging. It’s been a huge year for the fashion industry! As economic and political changes came through, it faced the fashion industry as well, representing the seventh-largest economy in the world, proving just how twisted fashion is to its environment. 2016 has shown big confusion…

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So Why and How Direct-To-Consumer Fashion?

So Why and How Direct-To-Consumer? (you may want to check before: direct-to-consumer, as a “pre-fase” for this article) Whatever is happening today in the retail industry, whether it’s an expansion of private label collections or an opening of new retail outlets, technology is playing a huge part to develop new capabilities to support new strategies. To…

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The Future of Fashion Retail, what is NEXT: The Raise of a Real-Time Fashion System

“It’s the end of fashion as we know it” says Li Edelkoort Design Indaba 2015: fashion is dead, trend forecaster Li Edelkoort has declared, describing the fashion industry as “a ridiculous and pathetic parody of what it has been” (+ interview). Lidewij Edelkoort, one of the world’s most influential fashion forecasters, used her annual presentation at Design…

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FED2017- Forum Dell’Economia Digitale. Milano 22 marzo 2017

Milano 22 marzo 2017 9.00 – 18.00 MiCo Milano Congressi (Gate 14) Via Gattamelata, 5 Milano #FED2017 www.forumeconomiadigitale.com Il futuro è adesso. La tecnologia di domani è già a nostra disposizione, si evolve e cresce di continuo. È in questo processo di innovazione che si aprono nuove opportunità. Per i cittadini, per le imprese, per…

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Dalle passerelle all'armadio

The see-now-buy-now revolution is fizzling- Glossy

via glossy.co by Hilary Milnes The see-now-buy-now revolution is fizzling Fashion’s great see-now-buy-now experiment is beginning to fray. On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford…

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ROBOshoe assembling line by Robots

Direct to Consumer, step… NEXT: Every customer is their own market

Direct to Consumer, step Next: Every customer is their own market It’s finally real! Virtual Customization is becoming a revolutionary business! As discussed in previous articles on Direct-to-Consumer and Shopping Behavior, we know that a buyer is very complex. Companies must pay attention to the consumers’ needs. And what used to be a challenge for…

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Cheerful friends shopping in the mall. 


Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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A Tailor of the Latest Fashion

Opinion: Is Direct to Consumer model the new Fashion reality?

Is Direct to Consumer model the new Fashion reality? Traditional retail becomes crowded, and brands have the fear of losing their name. And with the boost of technology and media, the expectations of the market continue to grow. Shoppers’ taste is also changing. There’s a need to something much deeper than what the market has…

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