ITA 2019: The collaboration process in Industry 4.0

The Innovate Textile & Apparel Europe conference returned to Amsterdam in October, bringing delegates together from across textile market to listen and share ideas on the industry’s future.

Collaboration, mass personalisation and standardisation were key themes at this year’s Innovate Textile & Apparel (ITA) conference, which ran on 15-17 October in Amsterdam, the Netherlands. The event, which explored the advantages and risks of digital transformation across processes and materials within the industry, had three conference tracks across the three days – Textile 4.0, Re:Think Materials and Textile Business Futures.

Throughout the Textile 4.0 Conference, the digitalisation of manufacturing processes, the optimisation of production efficiency, and the employment of intelligent interconnected systems, as well as the emergence of new business models to accompany this innovation, were assessed.


Business landscape

Other interesting business models were also brought forward at the conference. Andrey Golub, founder and CEO, ELSE Corp, an Italian virtual retail start-up that offers B2B and B2B2C technological solutions for virtual retail and cloud manufacturing, presented a business case for on-demand, customised manufacturing where virtual garments are sold before they are made. Thus, changing the industry from a push to a pull business model.

This end-to-end digital transformation strategy would mean the end of the current unsustainable approach, helping to solve inefficiency at consumer level, by digitalising and interconnecting the most critical processes in the supply chain: design, retail and manufacturing, Golub said.