The top 10 premium startups to watch in 2019 in the luxury industry
Nowadays the luxury fashion industry is facing one of the most challenging demographic transition of all times.
Because of the increasingly cumbersome presence of technology and the definitive imposition of the new generation called “millennials” (which includes all people born between 1981 and 1996), consumer’s behaviors are changing. In particular, luxury fashion customers’ preferences are shifting towards a more digital and experiential trend, with a growing need to stand out individually instead of “belonging to an elite” which was evident in the past.
Furthermore, they desire customized products that has a sustainable impact on the environment and more than ever, they want to be able to purchase a luxury product at any moment, in any way and, in particular, with any type of device they own.
Therefore, luxury fashion brands need to react and adapt to the new trends, understanding that innovation in the luxury fashion industry goes through an ever-wider integration between e-commerce and physical stores.
In this regard, many interesting companies are growing aware of the new trends, bringing new ideas and innovations to the luxury fashion market. The following part of this article is trying to identify and discuss the most interesting startups, between Italy and the rest of the world, to watch in 2019 in the luxury fashion industry, keeping an eye on the future and the other on sustainability.
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3. D1 MILANO
5. CANADA GOOSE
8. ELSE CORP
Else Corp stands for Exclusive Luxury Shopping Experience: Andrey Golub founded the startup in Milan in 2014 with the aim of revolutionizing the fashion world. It is aimed at fashion companies offering Cloud SAAS & API technologies for the customization of products. The company also offers a B2B platform for virtual retail in 3D: in other words, what it does is scan the client’s body to create custom-made clothes and accessories. Moreover, the possibility for the shopkeepers is to make their shop an experience for the customer and reduce the costs of storage, while for the clients is to have a customized product, being able to make changes to the initial design.
9. DRESS YOU CAN
10. CORNICHE WATCHES
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