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ELSE Corp at the 18th edition of the Forum Retail

Inspire Transformation with Virtual Retail and 3D Retail Revolution


Milan, July 9, 2018ELSE Corp – a Virtual Retail Company will participate in the Forum Retail 2018, an event that attracts the entire Retailer Community in Italy on the 29th and 30th of November, held in Milan. The 18th edition will focus on the theme of Inspire Transformation to reflect on the need for innovation, technology and originality that can distinguish retailers from their competitors and that can help them become the leaders in their field of reference. This is a unique opportunity to network and discover new technologies that will change the future of distribution.

ELSE Corp, a startup that has been working on the development of a Cloud SAAS & API platform for the Customization and Personalization of fashion products based on the ‘Virtual Retail’ business model since 2014, will take part in the event within the Entertainment Area to showcase its 3D Retail Revolution, which was already presented at the 84th edition of the MICAM fair, an international exhibition dedicated to the world of footwear.

During the event the startup will be able to offer the public its vision for the Fashion Store of the Future, a space dedicated to discover how Fashion Retail will evolve in the era of Virtual Retail, 3D Commerce and Artificial Intelligence. Visitors will experience an innovative 3D Shopping Experience, totally virtual, which will allow them to customize and personalize fashion products according to their style, through both web applications and for physical stores, and through devices for Virtual, Augmented and Mixed Reality. In addition, together with its strategic partners ATOM Lab and Shoemaster®, ELSE Corp will make a preview of the “In Store Factory,” installing a simplified part of the digital production process that takes place in real-time, developed by partners and also available as a complete installation in the showroom of the “RoboShoe” project.

A real 3D & AI Revolution that is already transforming the entire Retail sector and the current vision of the concept of fashion: in fact, the startup was selected precisely for the value that leads to the Retail sector and to what it promotes, in line with current market changes and customers buying behavior. In fact, the company’s goal is to make them aware and to realize together alternative and engaging experiences to make their needs and desires come true.

The exhibition area in which ELSE Corp will be present will also host other companies that will propose new innovative moments: EMOJ, which through non-invasive technologies enables an emotional and empathetic connection with the customer, and MSC Cruises that will virtually transport the public within a cruise ship to live the dream of a holiday before leaving.

More information about the event on: www.forumretail.com/experience/Entertainment-Area


About ELSE Corp: http://www.else-corp.com/

ELSE Corp is an Italian startup founded in Milan in 2014, that offers B2B and B2B2C solutions to brands, retailers, manufacturers and independent designers. Its main objective is to create the foundation for the future of Fashion Retail and to revolutionize the fashion industry through the startup’s vision of Virtual Retail through E.L.S.E. (acronym for “Exclusive Luxury Shopping Experience “), a technologically advanced SaaS & API Cloud platform that enables the Mass Customization and Personalization in 3D of fashion products, through an innovative Virtual Shopping experience.