The new retail experience: Cosmopack Factory becomes digital


It is going to be a revolution. Virtual and Augmented Realities, holograms, personalization, customizations and Artificial Intelligence are the new key words for the retail store of the future. Retailers have to adapt to changing customers’ preferences. When brands bridge the gap between physical and digital retail, it allows them to optimize the sales experience for all shoppers. 

This year Cosmopack Factory has reinvented itself to deliver a new visitor experience: thanks to the collaboration with ELSE CORP and MCI, Powderful will make your experience at Cosmoprof unique and unparraled to any other events.


The retail experience has been designed and developed by ELSE Corp
The MYPOWDERFUL project offers the possibility to customize each component of the cosmetic product, choosing among the different materials, colors and decorations available, and personalizing it with a monogram by selecting the position, font and color. 

The project proposes a new Customer Experience to order an exclusive product made on demand thanks to the use of innovative technologies.

– The 3D Virtual Boutique application, which is a digital representation of the retail space accessed via the Virtual Retail Corner, through which the customer can order a product in-store while being followed and helped by a Shop Assistant; 

– the Mixed Reality Shopping Experience, the application that allows customization in 3D thanks to the use of the HoloLens device, through which subsequent orders are carried out according to personal needs and customer requests.

THE powderful app

You can download the POWDERFUL AR app starting from March 15th, for both iOS and Android.

MCI BRAND Appeal used the Augmented Reality technology to develop the app. The POWDERFUL logo on the front of the primary packing becomes an AR TAG. The visitor can scan the TAG with his device, and the wow effect begins. The letters of the logo will move directly on the lid and will compose: DISCOVER THE POWDERFUL EXPERIENCE. Than, the three different powders frames will apper unveiling the single characteristics associated to each color.  Thanks to this app, you can also watch the two videos that have been produced for the project

Discover the project and book your POWDERFUL


Discover the project and book your POWDERFUL