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ELSE Corp’s Virtual Retail wins Digital Award 2017 at the Coraggio di Innovare


Milan, 24 November 2017

There were six winners in six categories last night at the Coraggio di Innovare (Courage to Innovate) – Digital Award 2017; and ELSE Corp, with its key concept called Virtual Retail, was one of them. Regione Lombardia, Unioncamere Lombardia and Meet the Media Guru launched the third edition of the Digital Award, a prize reserved for the best projects in the areas of Fashion and Design with digital at the heart of their strategies, each coming away with a cash prize of €10.000. The competition acknowledges the strides made in innovation in Italy’s Lombardia region. In the words of the event’s special guest, Derrick De Kerckhove: “Italy is not among the most innovative countries, but Lombardia is the locomotive of the country to this change. The Digital Award 2017 proves it”.

After whittling down the nominations, an expert committee selected the 18 most deserving projects in the Fashion and Design sectors. Split into six categories, it was then the turn of the public to vote online for their preferred projects. After this, an esteemed panel of judges selected the winning companies in each category. In ELSE Corp’s case, it meant winning the ‘Fashion: e-Commerce and Retail’ category. Based in Milan, the capital of Lombardia, ELSE Corp has been making strides in the innovation of the fashion industry since 2014. Receiving this award, this recognition, is a reaffirmation that the past three years have been in the right direction; with a bright future ahead for the company.

The awards ceremony took place on 23 November at the Auditorium G. Testori at the Piazza Città di Lombardia 1, Milan. On stage were representatives from the 18 companies who each spoke about the elements of innovation and courage in each of their company’s stories. ELSE Corp’s Francesca Grimaldi spoke of how the virtual retail concept came into being; enhancing the traditional with the digital; ending her speech with a phrase “we return to the past, while looking towards the future” – which was echoed by the Assessor of Economic Development Mauro Parolini, “Innovating does not mean forgetting the past”.


For more information: http://www.else-corp.com/

ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands’ and retailers’ e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.