press release

ELSE Corp Participated at Convention 4.0 by VAR Group

Introducing their “Virtual Bespoke Atelier 3D”

ELSECorp Logo TM

Milan, May 17, 2017: ELSE Corp participated at VAR Group’s event CONVENTION 4.0: Living Transformation, a B2B annual meeting for the company’s partners and clients, giving participants the chance to experience, first hand, the revolution that Digital Transformation is bringing to businesses. The Virtual Retail startup from Milan was situated in the Innovation Plaza area of the Convention space, labeled “3D Experience”, along with other selected startups. Through demos and videos, participants got to experience their new ideas and solutions for the future of fashion retail and new customer experience.

The startup showcased their vertical industry solution™, that integrates mass customization, made to measure and on demand manufacturing for the footwear industry; and their new Virtual Couture Fashion platform and 3D Products Configurator for Apparel, similar in structure to™, which allows multi-product configuration and gives customers the chance to simultaneously configure an entire head to toe look. It integrates different levels of avatars for customer profiles (realistic avatars, biometric avatars, statistical avatars), and is connected to 3D body scanning platforms. Both solutions are based on E.L.S.E.™ and ELSE-ware™ framework platforms, in active development by ELSE Corp. At the event, the startup also showed an Augmented Reality version of their 3D Configurator and cross sale tools for fashion retail, where customers could customize products by pointing a tablet at codes on samples, accessories and physical materials to see their customized or related products visualized as interactive, high-quality 3D models and holograms on mobile device.

ELSE Corp has created a revolutionary concept in terms of shopping experience, combining the best advantages of online shopping with the true customer experience of physical shopping. Through their Cloud SaaS platform, the company promotes the concept of large-scale customization, bringing to the fore the value of craftsmanship in the era of mass production and setting new standards for luxury and fashion retail.

See the event page for media and more information:

For more information:
ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in 3D (applications, web, mobile apps, Virtual Reality, Augmented and Mixed Reality environments), that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services, integrating all their components and processes into brands’ and retailers’ e-commerce, CRM, ERP and PLM systems; from 3D Design and Interactive Visual Merchandising for customized and MTM sales, to on demand production.