it’s a (partial) repost from

What happens when beauty, health and wellness products move from standardized to personalized?

Right now, if you walk into your nearest grocery store, drug store or department store, you’ll find at least thirty different types of toothpaste, shampoo, conditioner, deodorant, mouthwash, sunscreen, moisturizer, makeup, lipstick, foundation and a litany of other cosmetics and daily essentials. Although there are dozens upon dozens of options on the shelf, finding the right one for each individual can be challenging, assuming that right one even exists. This is the current state of consumer packaged goods (CPG) brands in the cosmetics, health and wellness space.

Lots of options, but little personalization.

what happens next?

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