ELSE Corp returns to Smau

Making strides in the Italian innovative ecosystem

Milan, 21st October, 2016: It has been an event filled year for ELSE Corp, a Virtual Retail platform & service (startup) provider in Milan and their E.L.S.E. SaaS Cloud platform. Continuing on this streak, the company participates at SMAU Milano, the leading national show dedicated to innovation for the promotion of Italian companies, from the 25th to 27th October. It is the second time the company takes part in an event by Smau as they were selected by PoliHub, the official startup incubator of Politecnico di Milano, to participate at the previous edition in Berlin earlier this year. The full name of the event is Smau Milano 2016ItaliaRestartsUp: meet the Italian innovative ecosystem”. ELSE Corp’s participation is a testament to its consistent endeavors toward innovating the Future of Virtual Fashion Shopping.

ELSE Corp is innovating within the on demand apparel and footwear manufacturing industry, and working on enriching it by blending traditional methods with new technologies and disrupting business models. Now ready for the market with a SaaS B2B platform and their MTM B2B2C virtual sales platform, based on a proprietary, patent pending, MTO (made to order) process and the Customer Experience of Virtual Shopping, the company takes this opportunity at Smau to showcase their developments.

Through their public demos for footwear brands Michela Rigucci, Thierry Rabotin and Fera Libens (some other projects are in on-going and closed test phases), visitors will see the progression of the E.L.S.E. platform, its improvements over time and the diversity of each configurator based on each specific brand’s offer and aesthetic. They will experience the core elements that are integral to deployment of the E.L.S.E. cloud platform in a physical retail space.

  • Virtual Boutique 3D: the first point of contact with the E.L.S.E. platform – a digital representation of the brand’s retail space, navigable via embedded interactive hotspots
  • Virtual Catalogue 3D: a navigable catalogue of all shoppable virtual products
  • 3D Product Configurator: customers can view in 3D and select configuration options, such as product parts, accessories and materials, for a selected product
  • 3D foot scanner hardware and tablet interface: to gather the customer’s measurements
  • Sales Assistant’s dashboard: a remote interface to navigate through catalogue and product options & make selections

Along with 7 other companies, ELSE Corp will also participate in the Smau Live Show on the 26th focused on: “Open Innovation, a collaborative vision that takes advantage of synergies between companies, start-ups, research centres”. The event is also an opportunity for the company to meet a number of potential investors and industrial partners, with some of whom meetings have already been scheduled.

Their ever growing list of new clients and partners as well as the feedback received from trade fairs and other events, have given the company the opportunity to improve and further develop their virtual retail business model. This October alone, ELSE Corp has participated at 5 events and product presentations – Explore Talks on Manufacturing 4.0, the Festival delle Comunità in Cambiamento by RENA, Startup Eco-system Day at Bologna Business School, Futura City– Smart City Milano, Borsa Istanbul Private Market, and earlier in September at a Wired Next Fest and Micam– Sept.

The event is from the 25th to the 27th October, 2016, at Fieramilanocity, Padiglione 4, Stand C31.

For more information: http://www.else-corp.com/

ELSE Corp, a Virtual Retail company, is an Italian B2B startup developing E.L.S.E. (Exclusive Luxury Shopping Experience), a New Customer Experience driven innovative SaaS cloud platform for Virtual Retail, Virtual 3D Commerce and Cloud Hybrid Manufacturing. We work to make it easier for fashion companies to engage with their customers in an interactive, omni-channel and new VIRTUAL way.

Contact Information:

Andrey Golub- Founder & CEO, a.golub @ else-corp.it