Category: Luxury Brand Marketing

MR MAG: WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS?

via mr-mag.com WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS? by Todd Barrato Q: What does personalization mean for menswear these days? Todd Barrato: Lately the beauty industry has gotten a lot of credit for leading the charge in personalization. But the fact is, personalization has been around for centuries, especially in fashion. It is…

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How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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Techno Fashion: Fashion, Tech & Law – La moda del futuro

via Fashion, Tech & Law – La moda del futuro Lo Studio Legale e Tributario CBA, presso la sua sede in San Babila a Milano, ha organizzato di recente un convegno dal nome “Fashion, Tech & Law”. Il Cavaliere Mario Boselli L’evento si è aperto con un’introduzione del Cavaliere Mario Boselli, rinomato imprenditore italiano di…

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How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

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DI- TUT.BY: О чем говорили бизнесмены и маркетологи на “Деловом интернете – 2018”

via news.tut.by, news.21.by О чем говорили бизнесмены и маркетологи на “Деловом интернете — 2018” День второй: бизнес 3 ноября прошел второй поток конференции «Деловой интернет», посвященный бизнесу. Спектр тем, на которые высказывались спикеры, был необычайно широк. От новых экспортных стратегий до возможных сценариев будущего, от современных принципов найма и мотивации персонала до глубоко личных драйверов роста и источников энергии. На конференции выступили известные рестораторы,…

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Open-Inn Retail Award, ecco i vincitori del premio Kiki Lab per l’open innovation- Premio giuria ad ELSE Corp per il Virtual Retail

via Open-Inn Retail Award, ecco i vincitori del premio Kiki Lab per l’open innovation Miroglio Fashion, Apoteca Natura, Ibm, Scloby, Else Corp, Checkout Technologies, Garanteasy, Djungle e Enerbrain hanno vinto il premio assegnato da Kiki Lab alle realtà che si distinguono nel retail per strategie di “innovazione aperta”. Tra i nuovi trend di quest’anno Emotional…

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Tavolo Giovani a SMAU MILANO: Tecnologie 3D per la Fashion Industry- SAVE THE DATE

SAVE THE DATE Tecnologie 3D per la Fashion Industry  organizzato da Tavolo Giovani e Camera di Commercio di Milano Monza Brianza e Lodi Il 3D è al centro dell’innovazione nel fashion retail proposta da Else Corp che, attraverso una piattaforma Cloud SaaS, unisce i processi di vendita front-end, quali la personalizzazione del prodotto. L’incontro si…

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‘Shoppable billboards’: DTC retailers say physical stores are driving online sales- Digiday

via digiday.com ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales Retail Revolution When Away opened its first store in New York City’s NoHo neighborhood in June 2017, it thought the shop would be great for brand awareness, not necessarily a revenue driver. Now the luggage company says in the cities where it…

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Ki-Best e Open-Inn Retail Award 2018- Kiki Lab

via http://www.kikilab.it/eventi/ Prossimi Eventi   Ki-Best e Open-Inn Retail Award 2018 Milano, 17 ottobre 2018, ore 9.00 – 17.30 Programma Armando Garosci, Giorn. Largo Consumo Introduzione e moderazione Fabrizio Valente, founder e Amm. Del. Kiki Lab Retail tour virtuale: Tendenze emergenti e aree retail innovative visitate nell’ultimo anno a Londra, Lisbona, Madrid, Copenhagen, San Paolo, New…

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Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью, Комсомольская правда- Беларусь

via kp.by Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью Покупки хотят соединить с искусственным интеллектом. Фантастика или реальность ближайших лет? by Ольга ЕРОХИНА В Беларуси появилась масса международных брендов, и многие уже не ездят за покупками в Литву и Польшу, раз те же платья-джинсы можно купить и у…

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