Tag: miadidas

Under Armour, Nike, Adidas race to ‘personalize’ products with new technology- INFORUM

via ampproject.org Under Armour, Nike, Adidas race to ‘personalize’ products with new technology BALTIMORE—When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour, her longtime sponsor. “I’ve got a 3D body scan,” Vonn said, “so whenever we need to make something custom like a new turtleneck they can…

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Data by Design: Letting the Customer Decide What’s In Fashion- Apparel Magazine

via apparelmag.com Data by Design: Letting the Customer Decide What’s In Fashion By Susan Olivier   “Companies are gradually recognizing the opportunities that big data and other technologies bring to improving the way they design for and interact with their customers. As retailers continue to adopt these solutions, we continue to come closer to a…

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