Category: CRM strategy

Customization in beauty is on the rise, but its scalability is uncertain

Customization in beauty is on the rise, but its scalability is uncertain- Glossy

via glossy.co Customization in beauty is on the rise, but its scalability is uncertain by Jessica Schiffer It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. To satisfy this, a…

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Machine Learning in SAP Hybris Marketing Cloud

Machine Learning in SAP Hybris Marketing Cloud (video)

via SAP Hybris Marketing Deep Dives Do you want to know about machine learning capabilities in SAP Hybris Marketing Cloud? Follow the story of the ice hockey club Red Tigers and get an overview of the predictive features that are part of SAP Hybris Marketing Cloud. Machine Learning in SAP Hybris Marketing Cloud  

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DZ Online- Технологии в мире моды- онлайн-ателье Радио MediaMetrics

DZ Online: Технологии в мире моды: онлайн-ателье (Радио MediaMetrics)

DZ Online, 02 февраля 2018, 14:05 Технологии в мире моды: онлайн-ателье Андрей Голуб – генеральный директор ELSE Corp Srl (Италия) ELSE Corp на базе Microsoft Azure разработала решение по заказу кастомизированной обуви в онлайне. Индивидуальный подход к желаниям клиента с помощью технологий становится массовым. Как это изменит fashion-ритейл? ORIGINAL POST: Технологии в мире моды: онлайн-ателье:…

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Buro 24/7: Как Microsoft становится платформой для модного ритейла- Asos, Prada…ELSE Corp

via buro247.ru Как Microsoft становится платформой для модного ритейла Почему Asos и Prada выбрали Microsoft Все мы слышали новости: цифровое будущее — больше не утопия, а реальность. То, как технологии стремительно входят в нашу повседневность, все больше напоминает сюжет «Бегущего по лезвию». Во времена цифровой революции меняются привычки потребления — это заметно по статистике онлайн-продаж….

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Six ways that new technology will revolutionise shopping- Wired

via wired.co.uk Six ways that new technology will revolutionise shopping Retailers must combine emotion with innovation if they want to survive growing consumer demand and economic pressure By Stephen Armstrong Eight hundred and ninety-six high street shops closed in 2016. In the same period, year-on-year figures for online shopping remained the same. This led to…

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VIP consumer engagement: Your future in-store loyalty program will be fed by facial recognition- TheCurrent

via thecurrentdaily.com Your future in-store loyalty program will be fed by facial recognition Imagine this: You walk into your favorite store and the sales associate welcomes you by name. She or he lets you go about your business, but on-demand shares with you which of their latest products you would most likely be interested in….

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Inside the on-demand designer production process that could replace see-now-buy-now. Glossy

via glossy.co Inside the on-demand designer production process that could replace see-now-buy-now by Hilary Milnes Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being…

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The DTC OD: Fashion is flooded with direct-to-consumer brands, but few will scale- Glossy

via glossy.co The DTC OD: Fashion is flooded with direct-to-consumer brands, but few will scale by Hilary Milnes This story first appeared in the summer issue of Digiday magazine, available exclusively to Digiday Plus members.  Join the community and receive the full magazine here. The Warby Parker for pajamas. Handmade Italian shoes without the markup. Kids’ clothes…

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Change Your Shoes: Why Footwear Trails Apparel When it Comes to Sustainable Supply Chains- VampFootwear

via vampfootwear.com Why Footwear Trails Apparel When it Comes to Sustainable Supply Chains by Tara Donaldson Though apparel has made greater strides of late toward advancing supply chain sustainability, footwear has been a step behind, and Change Your Shoes is working to point out the sector’s flaws and suggest better practices for a more ethical…

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How Jewelry.Com Drove Revenue +39% By Personalizing Its Homepage Recommendations with Machine Learning- Forbes

via Forbes.com by Rachel Arthur , Contributor Machine Learning: Jewelry.Com Drove Revenue +39% By Personalizing Its Homepage Recommendations Product recommendations for e-commerce sites are not new in concept, but the suggestions they present to shoppers are increasingly getting smarter thanks to the algorithms behind them. The result of delivering more relevant product ideas? Higher spend…

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