ELSE CORP PRESENTS THE FUTURE OF FASHION BRAND EXPERIENCE AT MICROSOFT FORUM 2017
Milan, March 6: The future of technology is being envisioned at Microsoft Forum 2017 on the 8th of March in Milan, and ELSE Corp is a part of it! The Virtual Retail start-up has been given a space named “Brand Experience Corner” in the Exhibition Area at Microsoft Forum, where they will showcase their “3D Virtual Boutique” footwear solution (official name “else.shoes”). The company will be demonstrating their vision for the future of fashion retail, alongside 5 other top innovative companies, such as BMW with Innovision for mobility, Safety 21 a pedestrian safety system, Palazetti with IoT Smart Living, Proge Software touchless surgery systems, and Sensoria with Artificial Intelligence based sportswear.
ELSE Corp is part of Microsoft’s global acceleration BizSpark program and their main SaaS platform for mass customization E.L.S.E., Exclusive Luxury Shopping Experience, is built around the Microsoft Azure cloud and services, as well as their ELSE-ware cloud hybrid manufacturing middle-ware and the “Universal 3D product configurator” UX API & SDK front-end for omni-channel retail applications, that integrates advanced 3D product visualization into any in-store personalization scenarios.
ELSE Corp has created a revolutionary concept in terms of shopping experience, combining the best advantages of online shopping with the true customer experience of physical shopping. Through their Virtual Commerce API platform, the company promotes the concept of large-scale customization, bringing to the fore the value of craftsmanship in the era of mass production and setting new standards for luxury and fashion retail.
Few fashion companies have already chosen this path – most recently, the Italian footwear brand Thierry Rabotin. They offer customers a chance to customize their purchases by choosing colour, fabric and style detail through ELSE Corp’s 3D Virtual Boutique “powered by E.L.S.E.”, based on Microsoft’s Azure cloud platform.
At the event, the startup will be showing also an Augmented Reality version of their 3D configurator, where customers can customise a shoe by pointing a tablet at different samples, accessories and physical materials and seeing their customized shoe visualized as a interactive high-quality 3D model on the mobile device. Visitors to the ‘Virtual Boutique’ will also get a glimpse into the Mixed Reality ‘future of shopping’ concept being explored and developed at ELSE Corp, where they can play with the colour and material options of the different shoes seen as holograms, by making simple gestures.
For more information: http://www.else-corp.com/
ELSE Corp is an Italian startup based in Milan, founded in 2014. Since then, the company has been working on designing and developing a technologically advanced Cloud SaaS API platform for Virtual Retail or no stock retail for the Apparel & Footwear industry. The platform E.L.S.E., Exclusive Luxury Shopping Experience is aimed at providing an extraordinary Customer & Shopping Experience in, that supports at its core Mass Customization and cloud based hybrid & distributed Manufacturing services.
Else Corp Srl. CEO & Co-founder: Andrey Golub a.golub @ else-corp.it