Gen Z might be driven by digital, but they still prefer the in-store experience- Fashion & Mash
Article, CRM strategy, Customer Experience, e-commerce, Fashion Business, In-Store Experience, Luxury Brand Marketing, Luxury Retail Market
- March 14, 2017
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via fashionandmash.com Gen Z might be driven by digital, but they still prefer the in-store experience by Bia Bezamat Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics. Its study revealed that digital touchpoints – such as social media,…
