Personalization Is The New Loyalty- Neiman Marcus VP
Article, Artificial Intelligence, CRM strategy, Customer Experience, e-commerce, Luxury Retail Market
- December 17, 2017
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via ‘Personalization Is The New Loyalty,’ Says Neiman Marcus VP by Ernan Roman Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. His team focuses on personalization, web analytics, media-mix attribution, product and customer insight, and business intelligence….