Tag: Digital Analytics

Personalization Is The New Loyalty- Neiman Marcus VP

via ‘Personalization Is The New Loyalty,’ Says Neiman Marcus VP by Ernan Roman Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. His team focuses on personalization, web analytics, media-mix attribution, product and customer insight, and business intelligence….

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