‘Shoppable billboards’: DTC retailers say physical stores are driving online sales- Digiday
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- September 24, 2018
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via digiday.com ‘Shoppable billboards’: DTC retailers say physical stores are driving online sales Retail Revolution When Away opened its first store in New York City’s NoHo neighborhood in June 2017, it thought the shop would be great for brand awareness, not necessarily a revenue driver. Now the luggage company says in the cities where it…
