LVMH to be launching blockchain tool for product authentication- AURA
Advanced Manufacturing, Apparel Manufacturing, Azure Cloud, Blockchain, Customer Experience, Digital Transformation, Fashion Business, Industry 4.0, Microsoft, Supply Chains
- March 28, 2019
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via thecurrentdaily.com LVMH reported to be launching blockchain tool for product authentication by Camilla Rydzek Luxury conglomerate LVMH is rumored to be launching a blockchain platform that will ensure product authenticity across brands in its portfolio. According to a source speaking to blockchain publication CoinDesk, the platform, titled AURA, will aim to provide “proof of…