Category: Customer Experience

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are…

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3 Unique Features of China’s New Retail

Much has been written about how shopping in China is more technologically advanced than it is in the West, but at what point did China’s tech surpass the West’s, and what was the country’s formula for producing this unique and high-powered consumer ecosystem?

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New Retail and Loyalty Strategy: How is China shifting from mass to personal?

hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.

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WhichPLM: Fashion Trends are Reciprocal, but is the Fashion Supply Chain?

via Fashion Trends are Reciprocal, but is the Fashion Supply Chain? Here WhichPLM’s fit expert, Mark Charlton, shares his views on the changing ways apparel is manufactured in fashion, and what…

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