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Dig.IT4Fashion 2017: The WhichPLM Report

by Mark Harrop

Our CEO has recently returned from Florence, where he attended and presented at Dig.IT4Fashion. Here, he presents his coverage of the event, and shares his thoughts on four roundtable panels: Enterprise 3D, Experience, Blockchain, and Data Intelligence.


Andrey Golub, Founder & CEO of ELSE Corp, also shared his wide-ranging experience with the audience and presented his case for the data-led future of fashion. From predictive analytics to virtual reality, Andrey has been involved in developing integrated digital strategies for fashion since 2014. Currently, Andrey, his team, and several key software companies and universities are developing what they call the “Real Time Fashion System,” which blends 3D virtualisation, AI, blockchain, and other cutting-edge technologies into a new approach to the entire design, development, and distribution process.