The 2017 World Mass Customization & Personalization Conference (MCPC 2017)

Customization 4.0
Elevating Mass Customization to a New Level

Mass customization and personalization (MCP) strategies aim to profit from the fact that people are different. Their objective is to turn customer heterogeneities into opportunities, hence addressing “long tail” business models. The objective of mass customization is to provide goods and services that best serve individual customers’ needs with near mass production efficiency.

But mass customization can go far beyond the sheer individualization of products. The MCPC 2017 wants to stimulate research and practice that see MCP as an opportunity to extend or even revolutionize current business models. The current trends of Industrie 4.0, digital manufacturing, and the rise of smart products allow for a fresh perspective on MCP: Customization 4.0.

Dear Mass Customization & Personalization enthusiast,
This is our final invitation to register for the 9th World Mass Customization & Personalization Conference (MCPC) 2017, taking place in only four weeks in Aachen, Germany (Nov 20-21 2017). Get your ticket NOW @
Please check out the final version of the MCPC 2017 Program with a detailed overview on all plenary and parallel sessions, presenting speakers and presentation titles.
At the MCPC 2017, we are very happy to explore with you, how smart products & services, digital manufacturing, Industrie 4.0, and related technological enablers can create a new breed of mass customization business models, one that is also more sustainable and creates shared value for customers, companies, and the environment.
Best wishes from Aachen,
Frank Piller & the MCPC 2017 Organizing Committee