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15 very fashionable start-ups from Milan to watch in 2018

by John Kennedy

Milan is not only the fashion, financial and industrial capital of Italy, it is also Italy’s biggest start-up hub.

Milan boasts a lively start-up scene that is bolstered by generous government tax measures and legislation (Ireland take note) and the momentum that followed the city’s hosting of the World’s Fair, Expo 2015, two years ago.

The largest of the Italian industrial hubs, it is Italy’s finance and fashion capital and its talent pool is driven by a strong cluster of universities and colleges including Bocconi University, IULM, Politecnico and Cattolica.

Just like Dublin, many of the big tech giants have offices in Milan including Google, IBM, Microsoft, Deloitte and Gartner.

While traditionally bureaucracy has stifled start-ups in Italy, legislation passed by the government of Matteo Renzi has made it easier for innovative start-ups to excel. Start-ups under five years of age, with revenues under €5m and that have yet to pay a dividend are exempt from certain taxes and can create flexible employee contracts that include payments in stock options.

Networking and collaboration is a big factor that defines the Milan start-up scene with community groups like Startupitalia! Milano, the Codemotion Tech Community, Digital District Milano and StartuppaMI, to name a few, adding to the energy of the city. Regular events and meet-ups like Startup Grind Milano, UX/UI/IA Milano, Meetup di Robotica Milano indicate that the start-ups of Milan mean business.

Here are the ones to watch in 2018:

  • CharityStars
  • ELSE Corp
  • Musement
  • FABS
  • Sweetguest
  • Cortilia
  • WISE
  • Adabra
  • GoodBuyAuto
  • MoneyFarm
  • Talent Garden
  • D1 Milano
  • Front-Row-Tribe
  • Euklid
  • Tannico