Michela Rigucci:  The Virtual Voyage between tradition and 3D technology

Michela Rigucci (michelarigucci.com), an innovative Italian Luxury Shoes Brand, has just launched during the MICAM fair event (Milan, 14-16 February) a new franchising system; “The Virtual Franchising”, powered by E.L.S.E. and in cooperation with ELSE Corp.

With its new innovative market offer, focused on tradition and cutting edge 3D technology, the brand introduced their new seasonal collection to buyers, preview of new capsule collections, and the “Virtual Voyage” marketing campaign, the wholly new world which explores 3D foot scanning, virtual product configuration for tailor-made shoes, 3D customization and virtual fitting for made to measure shoes, mixed with an innovative retail distribution & partners sales model.

Watch below the “Discover Your Dream Shoes” marketing campaign’s video by Michela Rigucci, introducing the new Brand Identity and Virtual Franchising innovation: vimeo.com/elsecorp/michela-rigucci-powered-by-else