Tag: virtual try-on

Amazon patents virtual changing room app with data-led style recommendations

via Amazon patents virtual changing room app with data-led style recommendations by Camilla Rydzek Amazon is developing a fashion app that will allow consumers to trial outfits in a virtual changing room as avatar versions of themselves. According to a UK patent filed by the retail giant, the app will mine user data to better…

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Retailers eye new tech, data to revive fortunes- CES2019

via channelnewsasia Retailers eye new tech, data to revive fortunes   LAS VEGAS: With robots, augmented reality displays and other advanced technologies, traditional retailers are taking a cue from the online world to find new ways to connect and keep customers. The 2019 Consumer Electronics Show in Las Vegas featured dozens of exhibitors showcasing how brick…

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Nike takes gamification to the next level with sneaker try-on game – Retaildive

via author: Daphne Howland @daphnehowland Dive Brief: Nike China and Wieden + Kennedy Shanghai have teamed up to produce a three-minute game that allows customers to try out Nike’s Epic React shoes on a treadmill in stores in Shanghai, Beijing, Guangzhou and Chengdu, Adweek reports. Customers trying out the shoes create an avatar to navigate…

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Innovation in Textiles: Digital technology as a driver of sustainable innovation

via Innovation in Textiles Digital technology as a driver of sustainable innovation by Anne Prahl The emergence of new digital tools and technologies for the apparel and footwear industry provides designers, brands, manufacturers and retailers with exciting sustainable innovation opportunities, which cover the entire product lifecycle from design and development, manufacturing, sales and consumer use…

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