Tag: Under Armour

How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers

via How Body Mapping Makes Under Armour, J. Crew a Better Fit With Shoppers By “mapping” fit using its 3D “bodies as a framework”, Alvanon is instilling standards and an “enhanced method of doing.” By Kaley Roshitsh on May 3, 2019 Body Language. “Today, it’s not a question of whether they fit or not, it’s whether they fit…

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How 3D Printing Is Leading To A Creative Explosion In Sneaker Style

via How 3D Printing Is Leading To A Creative Explosion In Sneaker Style by Allison Sanchez 3D printing pushes the boundaries of our imagination on a regular basis. From the ability to print prosthetic limbs to the giant machines printing actual buildings to the possibility of printing human tissue to replace organs in transplants, the…

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Nike takes gamification to the next level with sneaker try-on game – Retaildive

via author: Daphne Howland @daphnehowland Dive Brief: Nike China and Wieden + Kennedy Shanghai have teamed up to produce a three-minute game that allows customers to try out Nike’s Epic React shoes on a treadmill in stores in Shanghai, Beijing, Guangzhou and Chengdu, Adweek reports. Customers trying out the shoes create an avatar to navigate…

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Under Armour, Nike, Adidas race to ‘personalize’ products with new technology- INFORUM

via ampproject.org Under Armour, Nike, Adidas race to ‘personalize’ products with new technology BALTIMORE—When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour, her longtime sponsor. “I’ve got a 3D body scan,” Vonn said, “so whenever we need to make something custom like a new turtleneck they can…

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Connected Shoes: Smart Footwear Unveils a Connected Future- VAMP Footwear

via vampfootwear.com Smart Footwear Unveils a Connected Future by Genevieve Scarano The shoes of tomorrow are here—and the industry isn’t missing a beat, providing consumers high-tech, smart footwear that could positively impact health and physical activity. Over the past few years, smart footwear has gradually made its mark on the global market. As consumers continue…

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Under Armour debuts connected running shoes – Retail DIVE

via retaildive.com Under Armour debuts connected running shoes Dive Brief: For the second straight year, Under Armour used the Consumer Electronics Show in Las Vegas to showcase new models of connected footwear, this time around unveiling two shoes from its HOVR series, equipped with Bluetooth connectivity and the capability to track and store training session…

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How Footwear Brands Capitalized on the Customization Craze in 2017- Vamp Footwear

via vampfootwear.com How Footwear Brands Capitalized on the Customization Craze in 2017 by Angela Velasquez Footwear brands experimented with customization in 2017, offering customers personalized shopping and design experiences. When Reebok opened its new flagship store located at the company’s South Boston headquarters, it also rolled out an opportunity for shoppers to customize it’s signature…

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How Adidas Cracked The Code Of 3D-Printed Shoes- Co.Design

via fastcodesign.com How Adidas Cracked The Code Of 3D-Printed Shoes By Mark Wilson Adidas’s Futurecraft 4D, a winner in the 2017 Innovation By Design Awards, is the first 3D-printed running shoe to deliver on the promise of mass customization. But it hasn’t been easy getting here. Adidas’s Futurecraft 4D is an honoree in the 2017 Innovation…

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The Robot Startup Using Static Electricity to Make Nike Sneakers- BoF, Fashion-Tech

via businessoffashion.com The Robot Startup Using Static Electricity to Make Nike Sneakers Grabit, a robotics startup, makes machines that can work at 20 times the pace of humans. The most labour intensive part of putting together a pair of Nikes is assembling the “upper” — the flexible part of the shoe that sits on top…

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