Tag: shopping behavior

Data by Design: Letting the Customer Decide What’s In Fashion- Apparel Magazine

via apparelmag.com Data by Design: Letting the Customer Decide What’s In Fashion By Susan Olivier   “Companies are gradually recognizing the opportunities that big data and other technologies bring to improving the way they design for and interact with their customers. As retailers continue to adopt these solutions, we continue to come closer to a…

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Retail Is Not Dead: Storytelling Through the Physical Environment – Apparel Magazine

Retail Is Not Dead: Storytelling Through the Physical Environment By Bryan Laing, Vice President of Client Services, IDL Worldwide Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a bricks-and-mortar chain, and changing consumer shopping behaviors. They’ve got it all wrong, though: retail and online…

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Direct to Consumer, step… NEXT: Every customer is their own market

Direct to Consumer, step Next: Every customer is their own market It’s finally real! Virtual Customization is becoming a revolutionary business! As discussed in previous articles on Direct-to-Consumer and Shopping Behavior, we know that a buyer is very complex. Companies must pay attention to the consumers’ needs. And what used to be a challenge for…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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