Tag: Segment of One

Marketers Need Artificial Intelligence to Reach the Segment of One- eMarketer

via emarketer.com Marketers Need Artificial Intelligence to Reach the Segment of One by Radoslaw Dobrolecki, US Business Development Director, RTB House It’s a marketer’s dream to be able to predict a customer’s next move and make decisions based off that. But with an increasing volume of customer data at their fingertips, marketers need technology to…

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