Tag: See Now-Buy Now

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Speed-to-market: How luxury brands are picking up the pace of production cycles- Glossy

via glossy.co Speed-to-market: How luxury brands are picking up the pace of production cycles by Hilary Milnes In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting…

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Inside the on-demand designer production process that could replace see-now-buy-now. Glossy

via glossy.co Inside the on-demand designer production process that could replace see-now-buy-now by Hilary Milnes Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being…

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The Future of Brands e-commerce, final warning: Amazon’s pushing its private-label brands for the holidays- Glossy

this “conclusion” wasn’t said by Glossy, it is said by me: look and learn, this is the (scaring but guaranteed) future of retail brand, who’s not investing in the OWN channels! It’s a final warning, as the giant’s business model had come to a complete roll-out…and it’s not about B2B, of course not! 😉 via…

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Direct to Consumer (D2C) Business Model

Direct to Consumer (D2C) Business Model: How Demand and Technology Made Fashion Go Real-Time, FashionBI Research

Today’s consumers are better informed, better connected and more conscious of the values and authenticity… 1 in 5 consumers interested in personalised products or services are willing to pay a +20% premium… 15+ major fashion labels have announced See Now Buy Now collections for 2017… a new report by FashionBI Direct to Consumer (D2C) Business…

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Every retailer and brand will need a 3D body scanner soon?

Every retailer and brand will need a 3D scanner? by ELSE Research Imagine walking into your favorite clothing store and they know exactly what size you are without having to try on dozens of different pieces. Fast, accurate and easy. Seems like a dream, but the future is making this happen. And no, this is…

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Tom Ford and Thakoon Give Up on See-Now, Buy-Now- The New York Times

via nytimes.com by Vanessa Friedman Tom Ford and Thakoon Give Up on See-Now, Buy-Now Fighting the fashion system is hard. Or so it seems, given the announcements this week that Tom Ford and Thakoon, two of the more vocal proponents of the recent shake-up to see-now, buy-now, have decided it wasn’t such a good idea…

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The see-now-buy-now revolution is fizzling- Glossy

via glossy.co by Hilary Milnes The see-now-buy-now revolution is fizzling Fashion’s great see-now-buy-now experiment is beginning to fray. On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford…

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Apparel Magazine: What See Now-Buy Now Means for the Production Side of Fashion?

via Apparel Magazine What See Now-Buy Now Means for the Production Side of Fashion By Jessica Binns, Apparel Senior Editor From Burberry to Tommy Hilfiger, a growing number of designers is opting out of the traditional fashion calendar and making their hot-off-the-runway collections instantly available to consumers. Driven by customers wholly uninterested in waiting around for…

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