Tag: Ralph Lauren

Speed-to-market: How luxury brands are picking up the pace of production cycles- Glossy

via glossy.co Speed-to-market: How luxury brands are picking up the pace of production cycles by Hilary Milnes In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting…

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2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse- Fast Company

via 2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse by Elizabeth Segran Brick-and-mortar stores make a comeback, clothing gets recycled, and direct-to-consumer labels take on the big brands in our 2018 fashion crystal ball. Forecasting in the fashion industry can be tricky. There are momentous changes taking place, so the tides…

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Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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How to Increase Speed to Market in the “See Now, Wear Now” Era- Apparel Magazine

via apparelmag.com How to Increase Speed to Market in the “See Now, Wear Now” Era By Abnesh Raina, CEO and Founder, PlumSlice Labs – 08/29/2017 “Automated workflows and collaboration are key steps for getting products to market fast. ” In today’s age of instant gratification, shoppers want everything right now. Major brands, including Burberry, Tommy Hilfiger, Ralph Lauren…

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Tom Ford and Thakoon Give Up on See-Now, Buy-Now- The New York Times

via nytimes.com by Vanessa Friedman Tom Ford and Thakoon Give Up on See-Now, Buy-Now Fighting the fashion system is hard. Or so it seems, given the announcements this week that Tom Ford and Thakoon, two of the more vocal proponents of the recent shake-up to see-now, buy-now, have decided it wasn’t such a good idea…

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Opinion. DTC- Direct to Consumer for Fashion, part 2: what about kidswear brands?

In the the previous note “Is Direct to Consumer model the new Fashion reality”, we analyzed how the various brands and companies use the DTC-model to reach their customers in an exclusive way. But what about the kids? As some brand marketing strategists commented the previous article, asking if some brands use this strategy for…

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