Tag: Puma

How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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Nike punta sull’offensiva Consumer Direct e la strategia Triple Double- FashionMagazine

via Nike punta sull’offensiva Consumer Direct e la strategia Triple Double Nike vuole arrivare agli atleti più velocemente e con proposte più personalizzate grazie al digital. Lo ha reso noto il ceo Mike Parker all’Investor Day di ieri (25 ottobre), spiegando i punti principali della sua nuova strategia a cinque anni. «Oggi il consumatore si…

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