New Retail and Loyalty Strategy: How is China shifting from mass to personal?
CRM strategy, Customer Experience, Customization MTM, e-commerce, Fashion Business, Luxury Retail Market, Retail Tech Innovation, Smart Retail
- August 29, 2019
- 0 Comment
hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.
