Tag: personalized offers

Apparel Magazine: Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World

via edgl.com written by Bill Lewis and Solomon Kane, Capgemini Consulting Zara and Burberry’s Digital Strategies Show How to Recapture Gross Margin in a Discount-Driven World For many apparel retailers, the traditional ways of buying and selling are not aligned with consumer behavior in our ever-changing digital world. And the speed of innovation is causing…

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Retail and consumer packaged goods: State of the industry, Microsoft Envision

Microsoft Envision | Retail and consumer packaged goods: State of the industry a video from Microsoft Envision Constant change is the new reality for retail and CPG companies. Global sourcing and competition, showrooming and omni-channel retailing, location-aware mobile marketing and personalized offers – from street-level to back office, there is no piece of the value…

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