Tag: personalization

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

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Twice as many consumers in emerging markets support retail facial recognition for purchase security

via biometricupdate.com Twice as many consumers in emerging markets support retail facial recognition for purchase security New Topography of Retail Using facial recognition to ensure purchase security is a good idea according to 61 percent of consumers in emerging markets, but only 26 percent of those in developed markets, according to a global survey by…

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Personalization, customization technologies gaining clout in retail- Retail Customer Experience

via Personalization, customization technologies gaining clout in retail by Elliot Maras As retailers invest more aggressively in omnichannel marketing, technologies that help personalize the shopping experience — such as virtual reality, augmented reality and 3D printing — are being deployed both online and offline. And as retailers recognize the potential of kiosks to support omnichannel marketing initiatives, interactive…

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3 AI-Driven Strategies For Retailers In 2019: Personalization, Optimizing Merchandising, Supply Chain, And Operations, Customer Service

via CMO.com  by Adobe 3 AI-Driven Strategies For Retailers In 2019 by Giselle Abramovich This article is part of our November 2018 series about the state of retail. Click here for more. Artificial intelligence is reinventing the retail industry as we know it. From personalized customer experiences across digital touch points to improved product management, this…

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MR MAG: WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS?

via mr-mag.com WHAT DOES PERSONALIZATION MEAN FOR MENSWEAR THESE DAYS? by Todd Barrato Q: What does personalization mean for menswear these days? Todd Barrato: Lately the beauty industry has gotten a lot of credit for leading the charge in personalization. But the fact is, personalization has been around for centuries, especially in fashion. It is…

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How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

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The Evolution of Retail: Why Switched-On Brands Can’t Ignore Growing Consumer Expectations- Dassault Systèmes

via Dassault Systèmes The Evolution of Retail Why Switched-On Brands Can’t Ignore Growing Consumer Expectations The consumer is king Today’s shoppers are more empowered than ever before. They expect the products they buy to be meaningful and they expect brands to reflect their values. This new consumer engagement framework has to some extent been driven…

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Transforming Your Business Through A Digital Supply Chain Of One- Digitalist Mag

via Transforming Your Business Through A Digital Supply Chain Of One by Richard Howells A recent infographic published by IDC highlights the importance of digital transformation and the need for companies to enable a digital supply chain of one to stay competitive. One finding from the infographic is quite striking: By 2019 “3rd Platform” technologies such…

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How the acceleration of AI will drive digital transformation: Automation and personalization- Martech Today

via How the acceleration of AI will drive digital transformation: Automation and personalization Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization. by Jim Yu  As the digital world continues to shape and consume the physical world, the scope of digital transformation within businesses keeps expanding. We are in…

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ELSE Corp at COSMOPROF with the New Retail Experience “MyPOWDERFUL”,- press release

ELSE Corp at COSMOPROF with the New Retail Experience “MyPOWDERFUL” Milan, 12 March 2018 – ELSE Corp – a Virtual Retail Company, an Italian start-up working on the development of the Virtual Retail platform, E.L.S.E. (an acronym for Exclusive Luxury Shopping Experience) that proposes a new Virtual Shopping experience in 3D, participates at Cosmopack 2018,…

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