Tag: one-to-one personalization

Stitch Fix IPO: It’s About the Data, not the Fashion- theMarketer, Retail

via Stitch Fix IPO: It’s About the Data, not the Fashion Retailers look to algorithms for personal touch Author: Andria Cheng The fashion industry is in the doldrums, with store closings and bankruptcy filings from department stores and specialty retailers. But there’s one hip fashion that the industry is banking on: data. Consider online personal…

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Why Retailers Are Racing to Crack the Personalization Code – Emarketer

via emarketer.com Why Retailers Are Racing to Crack the Personalization Code  Study suggests $800 billion is at stake From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards…

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