Tag: NIKEiD

New Retail and Loyalty Strategy: How is China shifting from mass to personal?

hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.

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Touring Flowbuilt, the First Custom Shoe Factory- Outside Magazine

via outsideonline.com Touring Flowbuilt, the First Custom Shoe Factory And what it could mean for the future of footwear Within five minutes of entering the Flowbuilt factory, north of Bellingham,…

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Under Armour, Nike, Adidas race to ‘personalize’ products with new technology- INFORUM

via ampproject.org Under Armour, Nike, Adidas race to ‘personalize’ products with new technology BALTIMORE—When Olympic skiing champion Lindsey Vonn needs custom-fitted workout clothes or cross-training shoes, she contacts Under Armour,…

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Next-Gen Product Design and Development Demands Digital Thread- IndustryWeek

via IndustryWeek Next-Gen Product Design and Development Demands Digital Thread One of the key concepts behind the shift toward intelligent manufacturing, the digital thread unites the life stages of a…

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Next-Gen Product Design and Development Demands Digital Thread- Industry Week

via Next-Gen Product Design and Development Demands Digital Thread One of the key concepts behind the shift toward intelligent manufacturing, the digital thread unites the life stages of a manufactured…

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Inside Unmade’s plans to customize athleticwear- Glossy

via Inside Unmade’s plans to customize athleticwear by Jill Manoff London-based technology and manufacturing platform Unmade has made a mark by enabling fashion brands to create custom garments on an…

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Data by Design: Letting the Customer Decide What’s In Fashion- Apparel Magazine

via apparelmag.com Data by Design: Letting the Customer Decide What’s In Fashion By Susan Olivier   “Companies are gradually recognizing the opportunities that big data and other technologies bring to…

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