Tag: Nike

Retail Is Not Dead: Storytelling Through the Physical Environment – Apparel Magazine

Retail Is Not Dead: Storytelling Through the Physical Environment By Bryan Laing, Vice President of Client Services, IDL Worldwide Industry observers continue to sound the death knell for retail, citing increasing growth in online sales, the shuttering of many a bricks-and-mortar chain, and changing consumer shopping behaviors. They’ve got it all wrong, though: retail and online…

Read More

Opinion: Is Direct to Consumer model the new Fashion reality?

Is Direct to Consumer model the new Fashion reality? Traditional retail becomes crowded, and brands have the fear of losing their name. And with the boost of technology and media, the expectations of the market continue to grow. Shoppers’ taste is also changing. There’s a need to something much deeper than what the market has…

Read More

Opinion. Nordstrom’s magic foot sizer

Nordstrom’s magic foot sizer Laser measurements are far more advanced than the shoe industry. But it will give Nordstrom’s shoppers a reason to believe the customer service magic. Technology gadgets won’t help a retailer if they don’t have good customer service. RFID and NFC won’t bring Walmart customers back—or increase their average basket size—if the…

Read More