Tag: Nike

The 10 Most Expensive Sneakers of 2017- Complex

via complex.com The 10 Most Expensive Sneakers of 2017 By Matt Welty If a sneaker doesn’t resell for a ton of money, was it ever released in the first place? With the secondary sneaker market being a billion dollar industry, it’s put more focus on what a shoe’s worth is after it releases than what…

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Inside Unmade’s plans to customize athleticwear- Glossy

via Inside Unmade’s plans to customize athleticwear by Jill Manoff London-based technology and manufacturing platform Unmade has made a mark by enabling fashion brands to create custom garments on an industrial scale. Now, it has its sights set on athleticwear, particularly the knit trainers brands including Nike and Adidas have been hyping for seasons. “They…

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Nike punta sull’offensiva Consumer Direct e la strategia Triple Double- FashionMagazine

via Nike punta sull’offensiva Consumer Direct e la strategia Triple Double Nike vuole arrivare agli atleti più velocemente e con proposte più personalizzate grazie al digital. Lo ha reso noto il ceo Mike Parker all’Investor Day di ieri (25 ottobre), spiegando i punti principali della sua nuova strategia a cinque anni. «Oggi il consumatore si…

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Softodrom: Microsoft, в России появятся «цифровые туфли»

via Microsoft: в России появятся «цифровые туфли» Времена персонализированных шнурков от Nike уходят в прошлое, теперь можно будет выбрать серьезные обувные параметры: колодку, каблук, материалы. Осталось немного, и мы сможем примерить цифровые туфли, созданные по индивидуальному проекту. Об этом сообщает компания Microsoft. «Уже в 2018 году в России может появиться новая возможность создавать предметы гардероба…

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ELSE Corp FEATURED on Microsoft News (RU): Tech couture- Как мы примеряли «цифровые туфли»

via Tech couture Как мы примеряли «цифровые туфли» Мы надеемся, что для полноты самоощущения вам не нужен костюм из ткани с нецензурными надписями, как у Конора МакГрегора. А вот как насчет своего портрета? Да еще на туфлях? Уже в 2018 году в России может появиться новая возможность создавать предметы гардероба по своему вкусу. Об этом…

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How Adidas Cracked The Code Of 3D-Printed Shoes- Co.Design

via fastcodesign.com How Adidas Cracked The Code Of 3D-Printed Shoes By Mark Wilson Adidas’s Futurecraft 4D, a winner in the 2017 Innovation By Design Awards, is the first 3D-printed running shoe to deliver on the promise of mass customization. But it hasn’t been easy getting here. Adidas’s Futurecraft 4D is an honoree in the 2017 Innovation…

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Nike Unveils Live Design That Creates A Custom Pair Of Sneakers In 90 Minutes

via fastcompany.com Nike Unveils Live Design That Creates A Custom Pair Of Sneakers In 90 Minutes What: A new retail experience at the brand’s Nike By You Studio in New York City that custom designs sneakers in less than 90 minutes. Who: Nike, Wieden+Kennedy’s The Lodge Why we care: The world of retail is on a…

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The Robot Startup Using Static Electricity to Make Nike Sneakers- BoF, Fashion-Tech

via businessoffashion.com The Robot Startup Using Static Electricity to Make Nike Sneakers Grabit, a robotics startup, makes machines that can work at 20 times the pace of humans. The most labour intensive part of putting together a pair of Nikes is assembling the “upper” — the flexible part of the shoe that sits on top…

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Dell, Nike, Meta and Ultrahaptics Vision for Future of Design- video

Dell, Nike, Meta and Ultrahaptics Vision for Future of Design Dell, Nike, Meta Vision and Ultrahaptics push the boundaries on immersive creativity. Today, we can deliver a more natural creative canvas so designers can focus on their vision – not the technology itself. Dell Canvas is the precursor to a future that will use VR,…

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Why Retailers Are Racing to Crack the Personalization Code – Emarketer

via emarketer.com Why Retailers Are Racing to Crack the Personalization Code  Study suggests $800 billion is at stake From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards…

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