Tag: Neiman Marcus

Customization in beauty is on the rise, but its scalability is uncertain- Glossy

via glossy.co Customization in beauty is on the rise, but its scalability is uncertain by Jessica Schiffer It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. To satisfy this, a…

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Email Marketing: Understanding How Brands Can Use Newsletters Effectively- new report from FashionBI

via Email Marketing Understanding How Brands Can Use Newsletters Effectively Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception. For every $1 spent on email marketing, it generates $44 in sales. Companies who send automated emails are 133% more likely…

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Personalization Is The New Loyalty- Neiman Marcus VP

via ‘Personalization Is The New Loyalty,’ Says Neiman Marcus VP by Ernan Roman Jeff Rosenfeld is the vice president of customer insight and analytics for The Neiman Marcus Group, where he is responsible for leveraging analytics to drive revenue. His team focuses on personalization, web analytics, media-mix attribution, product and customer insight, and business intelligence….

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Marie Claire’s first retail pop-up is based on the store of the future- Glossy

via The Store of the Future Marie Claire’s first retail pop-up is based on the store of the future At the Marie Claire concept store in New York’s Soho neighborhood, there was a clear goal behind the sunglasses display and racks of luxury clothing: The publisher is looking to become known as more than just a publisher. …

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