Tag: MVMT

2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse- Fast Company

via 2018 Fashion: We Drop “Plus Size” And Evolve Past The Retail Apocalypse by Elizabeth Segran Brick-and-mortar stores make a comeback, clothing gets recycled, and direct-to-consumer labels take on the big brands in our 2018 fashion crystal ball. Forecasting in the fashion industry can be tricky. There are momentous changes taking place, so the tides…

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The importance of first-mover advantage in the DTC space- Glossy

via ‘There’s a lot of noise’: The importance of first-mover advantage in the DTC space by Jill Manoff In 2013, Jake Kassan and Kramer LaPlante launched MVMT, which Kassan calls a direct-to-consumer line of “great-looking watches at an accessible price point.” “There weren’t any other DTC brands offering the same thing, so we saw a…

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