Tag: ModiFace

Companies that just sell products will not be successful- L’Oréal CMO

via marketingweek.com L’Oréal CMO: Companies that just sell products will not be successful L’Oréal is shifting to offer services in a “new era” for the brand that sees it aim to become the number one beauty tech company. By Molly Fleming L’Oréal believes that companies that just sell products will not be successful in the…

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How Sephora is leveraging AR and AI to transform retail and help customers buy cosmetics- TechRepublic

via techrepublic.com How Sephora is leveraging AR and AI to transform retail and help customers buy cosmetics By Alison DeNisco Rayome Beauty retailer Sephora followed customer technology trends to command the cosmetic industry worldwide. Here’s an inside look at its successful digital transformation. In San Francisco’s Dogpatch district, a research laboratory explores new products that…

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Customization in beauty is on the rise, but its scalability is uncertain- Glossy

via glossy.co Customization in beauty is on the rise, but its scalability is uncertain by Jessica Schiffer It’s no longer enough to personalize beauty products with a shopper’s name or favorite color. Today’s consumers are seeking out brands that allow them to customize everything about a product, down to its formulation. To satisfy this, a…

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