Tag: Millennial customers

Inside the shops of the future – How To Spend, FT

via Inside the shops of the future Forward-thinking retailers are crunching data and experimenting with technology to create personalised, experiential stores of the future. by Rachel Arthur Those who happened past the Hermès store on New Bond Street over the festive season may have noticed an interactive experience set within its intergalactic-themed window display. Passers-by stopping…

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Opinion. Does Direct to Consumer retail makes you buy it?

Does Direct to Consumer retail makes you buy it? In the previous articles, we’ve explored the ideas of companies and brands using the Direct-to-Consumer model to maximize their customer experience and stand powerful towards competitors. But, did those businesses gain advantage by applying this model? How do customers feel about special experiences and does the…

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