Tag: micrometering

McKinsey Insights: How can creative industries benefit from blockchain?

How can creative industries benefit from blockchain? Five forces of blockchain technology could affect the creative economy. Here are some of the risks and challenges to overcome. Force 1: Enabling ‘smart contracts’ Force 2: Establishing transparent peer-to-peer transactions Force 3: Promoting efficient, dynamic pricing Force 4: Allowing ‘micrometering’ or ‘micromonetizing’ Force 5: Establishing a reputation…

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