Tag: Michael Kors

How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

Read More

Inside the on-demand designer production process that could replace see-now-buy-now. Glossy

via glossy.co Inside the on-demand designer production process that could replace see-now-buy-now by Hilary Milnes Ever since it became widely accepted that the fashion calendar is broken, the industry hasn’t been able to find a fix-all solution that would bring the release of designer collections in line with changing customer demands. See-now-buy-now, thanks to being…

Read More

Luxury brands are changing how they operate internally to react faster to customers- Glossy

via Luxury brands are changing how they operate internally to react faster to customers by Hilary Milnes Luxury brands, feeling the heat from agile fast-fashion and online-only retailers, are speeding up production processes and reacting quicker to customer behavior by changing how they organize their businesses. “I know people are sick of hearing about the…

Read More

The see-now-buy-now revolution is fizzling- Glossy

via glossy.co by Hilary Milnes The see-now-buy-now revolution is fizzling Fashion’s great see-now-buy-now experiment is beginning to fray. On Monday, Thakoon, a small label based in New York and led by designer Thakoon Panichgul, announced that its business was on “pause,” seven months after moving to a direct-to-consumer, in-season model. Then on Thursday, Tom Ford…

Read More