Tag: Mark Parker

Nike takes gamification to the next level with sneaker try-on game – Retaildive

via author: Daphne Howland @daphnehowland Dive Brief: Nike China and Wieden + Kennedy Shanghai have teamed up to produce a three-minute game that allows customers to try out Nike’s Epic React shoes on a treadmill in stores in Shanghai, Beijing, Guangzhou and Chengdu, Adweek reports. Customers trying out the shoes create an avatar to navigate…

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Why Retailers Are Racing to Crack the Personalization Code – Emarketer

via emarketer.com Why Retailers Are Racing to Crack the Personalization Code  Study suggests $800 billion is at stake From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards…

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