Tag: Mark Abraham

Why Retailers Are Racing to Crack the Personalization Code – Emarketer

via emarketer.com Why Retailers Are Racing to Crack the Personalization Code  Study suggests $800 billion is at stake From Starbucks to Walmart, retailers are investing to figure out how to speak to consumers on a personal basis, with the goal of offering products and services that are truly one-to-one recommendations. There are some hefty rewards…

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