Tag: Luxury consumers

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

Read More

Fashion brands are tooling up to create custom clothing in minutes- WIRED

via wired.co.uk Fashion brands are tooling up to create custom clothing in minutes From bespoke footwear to monogrammed scarves, fashion brands are increasingly offering custom-made luxury clothing By Rachel Arthur Shoppers at Tommy Hilfiger can customise their items at its Regent Street store. This WIRED design took 20 minutes to create on a Brother PR655…

Read More