Tag: luxury brands

Email Marketing: Understanding How Brands Can Use Newsletters Effectively- new report from FashionBI

via Email Marketing Understanding How Brands Can Use Newsletters Effectively Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception. For every $1 spent on email marketing, it generates $44 in sales. Companies who send automated emails are 133% more likely…

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Luxury brands can now block sales on Amazon & eBay- Retail Gazette

via  Luxury brands can now block sales on Amazon & eBay By Elias Jahshan   Luxury brands can now block retailers from selling their products on online marketplaces such as Amazon and Ebay after a landmark ruling in a top European court yesterday. In a case led by US cosmetics brand Coty, which argued that German retailer…

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Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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What’s wrong with fashion’s sustainability strategy- Glossy

via What’s wrong with fashion’s sustainability strategy by Ana Andjelic The first time you heard that 85 percent of clothing in the U.S. goes into landfills, you probably responded with outrage, resolve or disgust. Then you heard it 20 more times and habituation settled in. It calls to mind the evolving response to the Twitter outbursts of the…

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Luxury brands are changing how they operate internally to react faster to customers- Glossy

via Luxury brands are changing how they operate internally to react faster to customers by Hilary Milnes Luxury brands, feeling the heat from agile fast-fashion and online-only retailers, are speeding up production processes and reacting quicker to customer behavior by changing how they organize their businesses. “I know people are sick of hearing about the…

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Venture Beat: Mixed reality and blockchain can work together, from retail to gaming

via Mixed reality and blockchain can work together, from retail to gaming AR and VR will take a few years to become mainstream. The same is true for blockchain, the technology behind cryptocurrency. Blockchain allows to securely exchange goods and services online independently of banks and credit card companies, and AR/VR are great visualization tools….

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Fast Company: This fashion startup connects you to the artisans who made your luxury bag

via This fashion startup connects you to the artisans who made your luxury bag For centuries, Italian craftsmanship has been prized for its quality and beauty. That’s why luxury brands from Chanel to Prada have flocked to small Italian villages to find the best artisanal workshops and factories to make clothes, bags, and other accessories….

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Retail Technology: VIRTUAL RETAIL, by “FOCUS on Fashion Retail” Magazine

FOCUS ON FASHION RETAIL HIGH-END FASHION AND LUXURY LIFESTYLE TRADE MAGAZINE FOR AMERICAN RETAILERS     the August 2017 issue www.focusonshoes.com VIRTUAL RETAIL intro- Over the past years we have been reading titles such as “The iconic brand is expected to close 200 stores worldwide…” or “The luxury store tries to keep its charm for…

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Glossy 101: The prioritization of personalization

via glossy.co Glossy 101: The prioritization of personalization by Jessica Schiffer In a world of curated feeds and tailored recommendations (see: Facebook and Netflix), today’s consumers have come to expect that all of their experiences will cater directly to their interests. Shopping is no exception, so retailers heading towards an uncertain future are relying on…

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Digital Competitive Map 2017- New Report by Contactlab

Digital Competitive Map 2017, the historic divide between e-Commerce and bricks-and-mortar store no longer exists. The new Digital Competitive Map 2017 is now available. Conducted by Contactlab in collaboration with Exane BNP Paribas, the 5th edition of the report thoroughly examines the level of multi-channel and digitization employed by 32 international fashion & luxury brands….

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