Tag: luxury brands

What AI Can Do for Luxury Brands?

via jingdaily.com What AI Can Do for Luxury Brands Interview with Daniel Langer, CEO of Équité Yiling Pan @SiennaPan Artificial Intelligence (AI), as the latest technologies that make it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks, is here to offer a solution. Millennials and Generation Z are…

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The Return of Craftsmanship in China- Jing Daily

via jingdaily.com The Return of Craftsmanship in China For centuries, the label “Made in China” meant exceptional craftsmanship and represented a benchmark of quality and beauty. European traders and power brokers traveled the Silk Road to purchase silks, stone-carved decorative pieces, cashmere, unique calligraphy, and first-rate ceramics. Yet over the past four decades, attempts at…

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How the primary and secondary fashion markets are coming together- Glossy

via How the primary and secondary fashion markets are coming together by Danny Parisi The resale market has become an undeniably important force in fashion today, thanks in part to the prevalence of major online platforms where customers can buy and sell clothes. According to a report from Fung Global, the online consignment market is worth…

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How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

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Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью, Комсомольская правда- Беларусь

via kp.by Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью Покупки хотят соединить с искусственным интеллектом. Фантастика или реальность ближайших лет? by Ольга ЕРОХИНА В Беларуси появилась масса международных брендов, и многие уже не ездят за покупками в Литву и Польшу, раз те же платья-джинсы можно купить и у…

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Luxury Brands Are In Danger Of Losing American Millennials: How To Get Them Back- FORBES

via Luxury Brands Are In Danger Of Losing American Millennials: How To Get Them Back via Pamela N. Danziger Deloitte, the international consulting and financial advisory firm, recently published a report on millennials and their attitudes and purchase motivations in the luxury market. Entitled “Bling it on: What makes a millennial spend more,” it examines…

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Speed-to-market: How luxury brands are picking up the pace of production cycles- Glossy

via glossy.co Speed-to-market: How luxury brands are picking up the pace of production cycles by Hilary Milnes In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting…

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Email Marketing: Understanding How Brands Can Use Newsletters Effectively- new report from FashionBI

via Email Marketing Understanding How Brands Can Use Newsletters Effectively Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception. For every $1 spent on email marketing, it generates $44 in sales. Companies who send automated emails are 133% more likely…

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Luxury brands can now block sales on Amazon & eBay- Retail Gazette

via  Luxury brands can now block sales on Amazon & eBay By Elias Jahshan   Luxury brands can now block retailers from selling their products on online marketplaces such as Amazon and Ebay after a landmark ruling in a top European court yesterday. In a case led by US cosmetics brand Coty, which argued that German retailer…

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