Tag: luxury brands

How sneakers are forcing luxury and non-luxury brands to compete across price points

How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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How brands use personalization to bring a human element to e-commerce

How brands use personalization to bring a human element to e-commerce- Glossy

via How brands use personalization to bring a human element to e-commerce by Danny Parisi In a time when customers are demanding more personalization in how they shop and the products they buy, it is luxury brands that have the advantage. Personalized shopping More than 50 percent of customers are interested in purchasing customized products…

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Вечером заказал, ночью по вашим меркам сшили - утром туфли под дверью

Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью, Комсомольская правда- Беларусь

via kp.by Шопинг будущего: Вечером заказал, ночью по вашим меркам сшили – утром туфли под дверью Покупки хотят соединить с искусственным интеллектом. Фантастика или реальность ближайших лет? by Ольга ЕРОХИНА В Беларуси появилась масса международных брендов, и многие уже не ездят за покупками в Литву и Польшу, раз те же платья-джинсы можно купить и у…

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Luxury Brands Are In Danger Of Losing American Millennials: How To Get Them Back- FORBES

via Luxury Brands Are In Danger Of Losing American Millennials: How To Get Them Back via Pamela N. Danziger Deloitte, the international consulting and financial advisory firm, recently published a report on millennials and their attitudes and purchase motivations in the luxury market. Entitled “Bling it on: What makes a millennial spend more,” it examines…

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Speed-to-market: How luxury brands are picking up the pace of production cycles- Glossy

via glossy.co Speed-to-market: How luxury brands are picking up the pace of production cycles by Hilary Milnes In luxury fashion, speed matters more than ever. Labels like Gucci, Ralph Lauren, Coach, Helmut Lang, Burberry and Rag & Bone — all brands that could once call the shots around trends and fashion cycles — are adopting…

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Email Marketing: Understanding How Brands Can Use Newsletters Effectively- new report from FashionBI

via Email Marketing Understanding How Brands Can Use Newsletters Effectively Luxury brands are leaving potential conversions on the table by not embracing email marketing campaigns, which can see significant returns despite its outdated perception. For every $1 spent on email marketing, it generates $44 in sales. Companies who send automated emails are 133% more likely…

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Luxury brands can now block sales on Amazon & eBay- Retail Gazette

via  Luxury brands can now block sales on Amazon & eBay By Elias Jahshan   Luxury brands can now block retailers from selling their products on online marketplaces such as Amazon and Ebay after a landmark ruling in a top European court yesterday. In a case led by US cosmetics brand Coty, which argued that German retailer…

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Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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What’s wrong with fashion’s sustainability strategy- Glossy

via What’s wrong with fashion’s sustainability strategy by Ana Andjelic The first time you heard that 85 percent of clothing in the U.S. goes into landfills, you probably responded with outrage, resolve or disgust. Then you heard it 20 more times and habituation settled in. It calls to mind the evolving response to the Twitter outbursts of the…

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Luxury brands are changing how they operate internally to react faster to customers- Glossy

via Luxury brands are changing how they operate internally to react faster to customers by Hilary Milnes Luxury brands, feeling the heat from agile fast-fashion and online-only retailers, are speeding up production processes and reacting quicker to customer behavior by changing how they organize their businesses. “I know people are sick of hearing about the…

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