Tag: Louis Vuitton

China market expectation for mass customization, product personalization and made to order

via jingdaily.com The customization trend of the 2000s is having a global comeback, and fashionistas have embraced it, proving to naysayers that the days of conspicuous consumption in China are ending. Goyard, Louis Vuitton, Gucci, Burberry, Longchamp, Loewe, and now even Dior (with the Dior Oblique personalization program) all currently have a variety of customized…

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What AI Can Do for Luxury Brands?

via jingdaily.com What AI Can Do for Luxury Brands Interview with Daniel Langer, CEO of Équité Yiling Pan @SiennaPan Artificial Intelligence (AI), as the latest technologies that make it possible for machines to learn from experience, adjust to new inputs and perform human-like tasks, is here to offer a solution. Millennials and Generation Z are…

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The Return of Craftsmanship in China- Jing Daily

via jingdaily.com The Return of Craftsmanship in China For centuries, the label “Made in China” meant exceptional craftsmanship and represented a benchmark of quality and beauty. European traders and power brokers traveled the Silk Road to purchase silks, stone-carved decorative pieces, cashmere, unique calligraphy, and first-rate ceramics. Yet over the past four decades, attempts at…

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LVMH to be launching blockchain tool for product authentication- AURA

via thecurrentdaily.com LVMH reported to be launching blockchain tool for product authentication by Camilla Rydzek Luxury conglomerate LVMH is rumored to be launching a blockchain platform that will ensure product authenticity across brands in its portfolio. According to a source speaking to blockchain publication CoinDesk, the platform, titled AURA, will aim to provide “proof of…

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How sneakers are forcing luxury and non-luxury brands to compete across price points- Glossy

via How sneakers are forcing luxury and non-luxury brands to compete across price points by Danny Parisi Streetwear and sneakers are among the biggest disruptive forces in fashion today. While much has been written about the overlap between the worlds of luxury and streetwear — embodied most notably in the appointment of streetwear icon Virgil…

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В будущем красивая мода пропадет с подиума- Fashion Collection

via fcollection.by Андрей Голуб: «В будущем красивая мода пропадет с подиума» 14 июня в Минске прошла первая конференция о моде и бизнесе Brands.Fashion.Business. Одним из спикеров стал Андрей Голуб, генеральный директор Else Corp. Srl (Италия). Fashion Collection встретился с Андреем во время перерыва и обсудил, почему итальянцы больше не гордятся фразой Made in Italy, как…

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Fashion brands are tooling up to create custom clothing in minutes- WIRED

via wired.co.uk Fashion brands are tooling up to create custom clothing in minutes From bespoke footwear to monogrammed scarves, fashion brands are increasingly offering custom-made luxury clothing By Rachel Arthur Shoppers at Tommy Hilfiger can customise their items at its Regent Street store. This WIRED design took 20 minutes to create on a Brother PR655…

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Fendi Turns To Digital For Bespoke Handbag Launch- Forbes

via forbes.com Customized Luxury Fendi Turns To Digital For Bespoke Handbag Launch by Rachel Arthur Fendi’s Customize It handbags with Farfetch Fendi is the latest luxury business to launch an online customization offer for its shoppers; teaming up with e-commerce platform Farfetch to provide made-to-order handbag designs. From today, the “Customize It” service allows consumers…

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Sustainable Fashion and Millennials- FashionBI

via Sustainable Fashion and Millennials by Shalini Mohanty It’s the age of the rising power of millennials who are the new segment in the consumer market. Altagamma’s Consumer and Retail Insight describes them as “the new protagonists of the luxury consumer market [who] are between 18 and 34 years old: global, digitalised, optimistic, open to new…

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Opinion. Nordstrom’s magic foot sizer

Nordstrom’s magic foot sizer Laser measurements are far more advanced than the shoe industry. But it will give Nordstrom’s shoppers a reason to believe the customer service magic. Technology gadgets won’t help a retailer if they don’t have good customer service. RFID and NFC won’t bring Walmart customers back—or increase their average basket size—if the…

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