Tag: Little Red Book

New Retail and Loyalty Strategy: How is China shifting from mass to personal?

hina’s e-commerce market continues to post impressive year-on-year growth, but patchy penetration across different product categories and increasingly expensive user acquisition have prompted some businesses to re-examine their physical retail presence and how they form a ‘single customer view’ across online and offline channels.

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The Future of Shopping Is Already Happening in China?

The Future of Shopping Is Already Happening in China via bloomberg.com Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers. By Daniela Wei and Shelly Banjo When Shanghai university student Milky Guan buys cosmetics, she isn’t impressed by beauty stores and big name brands….

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